Reel Pictures created and then destroyed a plastic chair with a cricket ball for Underwork’s recent “All Day Socks” TVC.
We constructed the main chair backing and then ‘fired’ a CG Cricket ball through the chair at a speed of 80km/hr. We then slowed down the flow of time to less than 1/500th of its original speed for our final composite.
Our main DCC tools used in this sequence were Autodesk 3DS Max, Rayfire tool and Vray 2.4. We were lucky enough to utilise the new RFCache system for Rayfire 1.6 in order to slow down time in the chair destruction sequence. The RFCache system can interpolate between frames, allowing you to slow down the destruction as much as you want.
View the final TVC here: http://www.youtube.com/watch?v=U2ifM_…