Reel Pictures was involved in creating all the animated scenes for a TVC
selling the available range in personalized number plates.
Much of the add needed to be fully animated.
While the shots involved simple moves the challenge was to take the CGI to a level where a discerning audience
wouldn’t question the difference between the Studio shots and animated sequences.
A large thing Reel Pictures is not really known for is 3D Illustration.
There are a few studios we do this for. Static CG images used in Print – Magazines, Newspapers, Web and Point of Sale.
Great inspiration – another great video by the band OK Go.