A series of 4 videos that were created for a Kraft global trade show in Singapore, 2010.
These videos were created in¬†Stereoscopic 3D¬†- 3D Glasses (active shutter technology) were required to view the animations and were handed to visitors at the tradebooth.¬†Stereoscopic 3D technology was used as a point of difference on the busy trade show floor. This was at the beginning of the stereoscopic 3D resurgence.¬†The design approach used (floating graphics) was chosen to make use of the Stereoscopic technique – the products appeared to be ‘jumping out’ of the screen when viewed with the 3d glasses.
Each of the 4 videos below shared a consistent design style and approach to their animation.¬†We prepared the visual style and storyboards. Script, voice-over and sound were provided by client.
The 4 videos were used to introduce each Kraft brand during a live presentation.¬†We also created transitions to bridge between each presenter. There is a ‘learnings’ section between each of the 4 videos. During this section, playback would pause while the presenter took the stage and handled a dialog with the audience.
The above video is available for viewing in stereoscopic 3d. The YouTube player above gives you the option to view the video in a variety of Stereoscopic 3D formats depending on the type of 3D glasses you have and/or display hardware.
The below videos are available for viewing without 3D glasses. We have also split the animation into 4 separate videos available below in standard ’2D’ mode. 3D glasses are not required and they will not display in stereo3D.