Lana Lights Festival - Italy - Goosh

3D Building Projection - Pixel Mapping

Projected on the disused Zuegg jam and juice factory building in Lana, Italy, as part of the Lana Lights 2015 festival.

GOOSH – An illusionary animated sequence to take the viewer away from the simple structure the audience is looking upon, yet influenced by the architecture of the and original purpose of the building the sequence is being projected on to.
Goosh has an urban dictionary meaning : The undesired oozing of any substance, such as jelly in a peanut butter and jelly sandwich.

‘Goosh’ opened and closed the festival each day over the three day duration of the projection festival. This is a medium we have done a lot of work in. Because of the vastly improved brightness and quality of projection systems now available the sky is the limit for what can be achieved using this technique in the future.

Date: April 8, 2015

Client: Boost Juice

Category: Fluid Simulation, Permanent Installations